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CRM & Data Analytics Manager
80 - 100%, Zürich, Geneva, other Sites possible

The Directorate Development and Offering has responsibility at the national level for managing everything pertaining to our offering, such as digital transformation, programme quality, film promotion and user research, as well as company-wide communications.

Your mission

Play Suisse, the new Swiss streaming platform, has been online since November 2020. This new service offers personalised, on-demand content from all Enterprise Units. One of the key functions of the Play Suisse marketing team is the engagement of users on the platform. As CRM Manager, you will ensure that use of the Salesforce Marketing Cloud is embedded in the marketing team and will take lead responsibility for team campaigns as well as the management of our user data. Your responsibilities will include the following:
  • Managing the operation of our CRM tool Salesforce Marketing Cloud, planning and implementing activation and reactivation campaigns of our user database using dynamic segmentation
  • Developing and taking responsibility for the CRM strategy on the basis of Play Suisse's objectives and related KPIs As the point of liaison between the Marketing, Content and Product departments and the CRM Administrator, analysing and prioritising the various user needs, and creating the CRM roadmap
  • Analysing user behaviour in collaboration with our Data Analyst and defining user segments and a corresponding user-centric approach to marketing
  • Taking responsibility for training and bringing on board internal users of our CRM tool, as well as for data protection and data security in the CRM environment
  • In cooperation with the product owner and the internal Salesforce Administrator, configuring, developing and managing the Salesforce Cloud applications, working with APIs, testing CRM applications in the company sandbox, introducing new CRM features, managing workflows and access rights and ensuring the smooth functioning of the technologies in the company

Your profile

  • A university degree in marketing, business informatics or communication sciences, with several years of experience in the areas of customer relationship management and digital marketing
  • Experience in data analytics and customer lifecycle management, knowledge of marketing segmentation, profiling and lead scoring models, experience in project management and in the further development of CRM systems
  • Proven experience in project management and CRM system development. Experience with the CRM solution Salesforce Marketing Cloud is an advantage.
  • You will be comfortable working in a fast-paced environment and have a genuine interest in the world of media
  • Your conceptual and analytical skills as well as your talent for communication and your convincing, positive personality will round off your profile
  • You will be a native German or French speaker, with a good command of another national language and of English in a professional context

What we have to offer

  • With your active contribution to the digital transformation in the media sector, you will help shape the television of tomorrow
  • You will have the chance to work in a creative and innovative environment
  • You will benefit from an independent and results-oriented working environment
  • The position is offered for 12 months (renewable) through an external company
  • Start date: As soon as possible, application deadline: 30 June 2022
«We are in contact with our users every day. The CRM rollout helps us strengthen the bond and create added value.» My world in 360°

Pierre-Adrian Irlé, Project Manager

My world in 360°

Our promise

High-quality journalism is our core business and passion. We have editorial freedom, encourage creativity and provide plenty of room for new and valuable content.

For us, high-quality journalism is also digital. That is why we explore new opportunities and experiment with new forms and formats: digitally, interactively and across different media. We create content that is in tune with the times and has its finger firmly on its audience’s pulse.

We work self-reliantly, in the spirit of partnership and help to shape our working atmosphere in a truly distinctive way. Our success is built as much on the personal strengths of our employees as it is on their professional qualities.

We reach and touch the whole of Switzerland with our programmes. In our work, we act respectfully and independently, which is how we encourage people to form opinions and strengthen diversity. We are proud of our work and of our contribution to Switzerland.

Place of work

Our location


Any further questions?

About the position
Eliane Noverraz
Co Lead Offering and Innovation
Phone +41 58 136 12 62

About the application process
Daniel Affolter
Phone +41 58 136 12 31


    • Schweizerische Radio- und Fernsehgesellschaft
    • Fernsehstrasse 1-4
    • 8052 Zürich


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